Analyzing Trends by scenarioDNA

Analyzing Trends by scenarioDNA examines cultural change through semiotics, cultural research and intelligence, narrative analysis, strategic foresight, and AI-assisted cultural research. Created by scenarioDNA founders Tim Stock and Marie Lena Tupot, the channel uses Culture Mapping, Story Systems, and applied cultural research to examine how language, media, technology, consumer behavior, brands, and institutions shape social change. scenarioDNA is a cultural research and intelligence consultancy working with organizations to understand emerging cultural codes, narratives, behaviors, and possible futures.

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