Analytics Playbook: Learn Marketing Analytics

Making marketing analytics accessible for every marketer.

I'm Dana DiTomaso, and I started Analytics Playbook to cut through the noise in analytics education. Whether you're just getting started, you're a seasoned pro, or you're the solo marketer with limited resources, you'll find trustworthy, practical training here.

Learn Google Analytics 4, Google Tag Manager, Looker Studio, and marketing analytics strategies that you can actually use. No flashy tricks or empty promises! Just proven principles and real-world solutions from my 25+ years in digital marketing.
What you'll find here:

🔸 GA4 setup and troubleshooting
🔸 GTM implementation guides
🔸 Looker Studio reporting tutorials
🔸 AI and analytics integration
🔸 Real answers to your toughest analytics questions

If you're open to learning and trying new things, you're in the right place. Let me know what you're struggling with and what you want to learn! I'm here to help you be better at what you do.