Amanda Clark Dougherty, MBA · Atria Social

Helping doctors, surgeons, clinicians, and medical practices turn their expertise into authority online.

Hi, I’m Amanda Clark Dougherty, MBA 👋🏼✨ Founder of Atria Social, a personal branding & social media firm built for medical experts.

After 14+ years in healthcare marketing, my own medical journey, & working 1:1 with 200+ physicians and clinicians, I’m finally sharing what I’ve learned.

Medicine is changing. Patients, peers, and opportunities increasingly discover physicians online. But most doctors were never taught how to build a professional presence that reflects their expertise without feeling salesy or like they have to become a “medical influencer.”

This channel exists to change that.

Here you’ll find educational content for HCPs who want to build credible, reputation-safe visibility online.

Topics:
• personal branding 
• social media strategy 
• physician thought leadership
• building authority 
• referral marketing
• HIPAA-compliant visibility systems