Public Communication: Survival Guide

If you work in organizational communication, chances are you wear many hats: managing the website, handling social media, dealing with the press, creating campaigns, organizing events, and managing crises, just to name a few. And if you do this in the public sector, well, there's a good chance you have a zero-budget, no team and a lot of misunderstanding about your true role within the institution. Did I get it right?

Public Communication: Survival Guide was born to embrace those living this reality but who don't want to give up on doing good work. Here, you'll find a real roadmap to guide you and, most importantly, inspire you to conceive projects that will make a difference in the lives of those who matter most: the citizens who depend on your institution.

I'm Aline Castro, and it's an honor for me to be your guide on this journey.