Alex Vdonin | Lighting & Human Behavior

I show how light influences people & learn visual storytelling from scratch. 14 yrs of expertise, zero drawing skills. Yet.

I'm Alexey Vdonin — award-winning lighting designer, 200+ commercial projects since 2012.

For 14 years I've been using light to change how people feel, stay longer, and spend more in retail stores, hotels, restaurants and museums.

Now I'm learning to draw. From scratch. On camera. In public.

So I can finally show you what light actually does to human behavior — with sketches and stories, not specs and technical jargon.

Every video: one idea about light and people, drawn live, explained simply.
Expect imperfect sketches getting gradually less terrible.

For business owners, designers, architects, and anyone who finds the invisible forces in spaces genuinely fascinating.