AddyaIndia_Official

Welcome to the ultimate style transformation with Addya, the conscious fashion label founded by Smriti Kumar in 2021! This video dives into how Addya is completely redefining the wardrobe for the Indian working woman, moving beyond the usual restrictions of western formals and traditional saris or salwar suits. Smriti Kumar's vision was to create a pragmatic fashion brand that offers myriads of clothing options focused on uncompromised comfort, flexibility, and versatility for the modern 21st-century working woman in India. Discover the unique blend of tradition and modernity in every Addya collection! Our designs are inspired by rich traditional Hindu mythology and diverse Indian ethnicities, making Addya one of the most elegantly planned fashion companions. We showcase a harmonious collaboration of authentic Indian prints and flattering westernised silhouettes. Hit Like, Subscribe, and ring the notification bell for more Indian fashion inspiration and brand deep dives