ACRC HKU

This is the official YouTube channel of the Asia Case Research Centre.

The Asia Case Research Centre is a research centre affiliated with The University of Hong Kong, Faculty of Business & Economics. Established in 1997 to address growing demand for research and instructive material relating to Asian business, the Centre now boasts a repository of context-rich cases drawn from a vast range of industries and disciplinary areas. 

The ACRC is committed to the advancement of learning and teaching in business education and strives to promote leading management thinking through research on the latest practices in the Asian business environment. We work with scholars from universities and institutions within and outside the region, and enjoy close ties with the business community.