Your Roots Are Showing - Music  Conference (YRAS)

YRAS Music Conference is an annual global music industry gathering in Belfast, Northern Ireland, connecting artists, industry leaders, and cultural partners from across Europe, North America, and beyond.

Each year, YRAS brings together artists, festivals, agents, programmers, labels, publishers, media, managers, music organisations, and creative leaders for official showcases, panels, workshops, mentoring, networking, and international collaboration.

This channel shares highlights from the YRAS Music Conference, including artist performances, industry conversations, interviews, keynote moments, conference sessions, and stories from the global music community.

YRAS supports international discovery, touring opportunities, career development, and real industry relationships that continue beyond the conference week.

Belfast is Calling.

Subscribe for showcases, conversations, insights, and behind the scenes moments from YRAS.