Ultimate surprise@

A YouTube channel description is your chance to show up in search results and explain to your audience why they should follow you. Of course, you may have made an introduction video to welcome audience members to your channel anyway—but don’t overlook that About section.

The About section may seem like the least important part of your video marketing strategy. Users often have to scroll to the right to even see the tab, and it doesn’t have the pizzazz of a video or the attention-grabbing draw of a header image. But the YouTube channel description included in the About section shows up in Google and YouTube searches—making it a crucial way to attract new audience members and inherently increase your YouTube video views.

YouTube is the second-largest search engine, second only to the mammoth that is Google (which owns YouTube!). More than 2.6 billion users visit the site at least once every month. When done well, a YouTube channel description will help you gain new subscribers