 Ice Cream for Everyone - Playful Brand Strategy

Hi, I’m Willem van der Horst. I'm a brand strategist. I consult with international businesses and organisations to build remarkable brands and effective marketing plans. 

I have over 20 years experience in brand strategy, marketing communications, and training facilitation. I lived in London, Singapore, Chicago, and Paris. I worked and travelled across continents, giving me a truly multicultural outlook on the world.

I'm a tabletop game design enthusiast. I believe in fostering a play state of mind and using elements from tabletop game design and pop culture in immersive workshops and trainings, hence the moniker "playful brand strategy."

I share various videos here: in the Ice Cream for Everyone Podcast, I play and have candid conversations with creative professionals, while in Teaching Tangents, psychology teacher James D’Souza and I tackle life's big questions that aren't taught at school.