Whole Earth Industries

Welcome to Whole Earth Industries—practical ideas for living resourcefully on the planet we share.

Inspired by the spirit of the Whole Earth Catalog, we explore useful tools, thoughtful products, sustainable living, and greater self-reliance. From everyday household choices to big-picture ideas about resilient communities, we connect curiosity with practical action.

Join founder CJ Rapp—“Rainbow Warrior”—for product explorations, useful know-how, and conversations about living well with less waste and more intention.

Our philosophy is simple: understand what you use, make the most of what you have, and choose thoughtfully when you need something new.

Subscribe for fresh perspectives on resourceful living, environmental responsibility, and the connections between people, communities, and the Earth.

Whole Earth Industries: Useful tools. Thoughtful choices. One shared planet.