White Industries: Precision Bicycle Components 

For over 40 years, White Industries has been hand-crafting some of the most sought-after bike components and bicycle parts on the planet, and it's easy to see why their products are so rad. This small, dedicated crew in Petaluma, California, has been intentionally focused on precision and durability since 1978, designing parts that meet the newest industry standards while still maintaining a classic, impeccable aesthetic. They don't just talk the talk—they source their materials right here in the US, power their shop with 100% solar energy, and use eco-friendly practices throughout their process. When you invest in a White Industries product, you're getting a premium bike component built to last a lifetime by a company that truly respects its people, its customers, and the planet.