Wear My Baby

It all began in 2013 with a London mum called Hannah, dazed and confused by parental leave, deciding she wanted to know a bit more about this glorious baby carrier thing she was wearing...

...and so began the journey. 

Following study and experimentation, one day a friend asked Hannah whether she would teach them to use their baby carrier. 

Wear My Baby was born. Our first parent, our first consultation...plus a packet of biscuits!

And here we are today, a decade later. IzmiBaby.com, wearmybaby.co.uk, a network of consultants, and millions of views across our social networks, helping countless parents and carers to find, wear and purchase the perfect baby carrier or sling.