Val Upfold

I’ve spent over 25 years in hospitality  - from the restaurant floor to HR Director at a large hospitality group, to building my own executive recruitment and culture advisory firm.

On this channel, I speak honestly about what’s happening inside our industry.

Recruitment.
Retention.
Leadership.
Workplace culture.
The evolution hospitality needs - and deserves.

I work with restaurants, hotels, and hospitality brands across Canada to hire better, build stronger teams, and create environments people want to stay in.

I believe deeply in the long-term career potential of this industry and in supporting the next generation of hospitality leaders.

If you care about the future of hospitality, you’re in the right place.

- Val Upfold