THIS is a Thing

Ever stumble on a business that makes you say, ‘Wait… that’s a thing?’ This show is about the people behind those businesses— the founders who spotted possibility where most of us saw nothing at all. ‘THIS is a Thing’ is a curious dive into the surprising, creative, and sometimes downright improbable ways people make work that works for them.

I’m an Adjunct Professor of Entrepreneurship at NYU Stern where I teach aspiring founders how to evaluate new business ideas. Too often, people think in terms of “good” or “bad” ideas—but it’s really about finding the right idea for them. There are countless types of businesses and just as many ways to define success. My hope is that these stories expand how people think about entrepreneurship and inspire them to find the best path for them with an open mind.

Links to other social channels: https://linktr.ee/thisisathing