The System Behind It

Everyone posts the wins. This is the machine behind them.

The System Behind It sits down with founders of agencies, practices and firms to break down how the business actually runs. Not the highlight reel, the real machinery: how they win the work, keep the clients, and hold it all together.

Each episode pulls that apart with the founder who built it. The backstory, the near-misses, and the decisions nobody posts about. No pitch, no theatre. Just honest talks with sharp operators about the engine room of a business that works.

New episodes on Spotify, Apple and YouTube. Hosted by Reuben Streete.