The Operator’s Library

Home of The Operator’s Canon. Each episode takes one real operator problem and works one durable marketing idea all the way through, ending with a Monday Move you can run this week.

The Operator’s Library is the book series and reference site from Brian Kasday, a 40-year direct response marketer: Build a Complete Marketing Department, The Missing Manual for FunnelKit, and The Missing Manual for Make. Written versions of every episode, plus the calculators and guides, live at mmsvegas.com.