The Markup

The story underneath the story.

Every price has a story. Every business model has a secret. The Markup reveals what is really happening behind the products you buy, the prices you pay, and the businesses that profit from both.

Why does McDonald's make more money from property than food? Why does your insurer charge you more for being loyal? Why does the cheap version often cost the same to make as the expensive one?

New investigations every Tuesday and Thursday at 7pm UK time. New Shorts every Tuesday and Saturday.

The price you see is never the whole story.

Business | Economics | Corporate Investigation | Consumer Rights