The MO Marketer

The purpose of The Marketing Operations [MO] Marketer Channel is to shift the Marketing Operations conversation to "Enable Strategy For The Marketing Team" and only speaking on topics that measure impact in areas of lead generation, campaign strategy, and marketing analytics. 

I am a Business Operations, Marketing Operations, and Data Analytics profesional, who has worked with startup companies in the seed stage to the world's largest and most respected companies, like Yahoo and Verizon. 

In my many conversations with other MarketingOps professionals or MOPs; I've noticed that we are very good at speaking on how good we are at being a supportive hand to the marketing team when leveraging automation and API's. However, when it comes to being strategic, we struggle with analytics and how we can tie revenue  to campaigns success for the Marketing organization.