The Hotel Marketing Lady | Laurean Sahilices

Helping boutique hotels & luxury resorts make smarter commercial decisions.

Many hospitality brands are active in marketing, but still struggle with inconsistent growth, fragmented positioning and unclear strategic direction.

I’m Laurean Sahilices, hospitality strategic marketing advisor and founder of The Hotel Marketing Lady.

After 15+ years leading marketing across global hotel brands in New Zealand and the Maldives, I now partner with boutique hotels and luxury resorts to align marketing, positioning and commercial strategy.

This channel is designed for:
→ Hotel Owners
→ GMs
→ Commercial Leaders

Inside the channel, you’ll find:
• Strategic hospitality perspectives
• Commercial marketing insights
• Boutique hotel positioning strategy

If your marketing feels active but commercially disconnected, the next step is not more activity, it’s strategic clarity.
Start with a Strategic Clarity Session: https://thehotelmarketinglady.com/clarity-call