The Golenkos

You don't have a data problem. You have a monetization problem. 
Most companies invest in Business Intelligence, only to get unused dashboards and zero ROI. We show you how to turn data from a cost center into a measurable profit driver.

Feliks Golenko is the founder of MultiBase, a data analytics consultancy with 35 years of experience turning data into measurable business impact. Nikolai Golenko represents the next generation—building scalable, AI-ready systems.

Together, we explore the mechanics of turning data into profit: how to define a business intelligence strategy, structure information, and build systems that drive profitability instead of merely reporting metrics.

You can expect:
- Why most data analytics setups fail to deliver value
- What effective dashboards and data stories look like
- How to monetize data and drive revenue 
- Practical frameworks and examples from real projects

If you’re a CEO, CFO, Head of Controlling, or a data leader, this channel is for you.