The Experiential Strategist

This channel is for brand and experiential professionals who design activations, events, and experiences that do more than look good. They drive measurable business results.

Start with the Event ROI Blueprint, Event Insights That Prove ROI. It is a free fill in dashboard that helps you define, measure, and report event performance in leadership language. Pipeline, revenue, and behavior, not just attendance and applause. 

Jenny Howard Maxwell is the founder of HM Experiential and The Edgucation Institute, creator of the CPES Certified Professional Experiential Strategist certification, and author of Make Them Feel That Way On Purpose. Drawing on twenty five years in the industry and the science of emotion, each episode breaks down how intentional experience design activates emotion, drives behavior, and proves ROI to the people who sign the checks.

https://edgucationinstitute.com/eventinsights-372236
JennyHM.com