The ExperiMENTAL Podcast | For Smarter Marketers

For B2C marketers, founders, and analysts who are tired of surface-level advice and ready to cut through the noise with smarter, data-driven marketing decisions. Host Sundar Swaminathan, former Head of Brand Data Science at Uber and creator of the ExperiMENTAL newsletter, shares real-world insights, ROI breakdowns, and growth marketing strategies from leaders at companies like Uber, Google, and Faire.

Each episode helps you move from guesswork to grounded strategy so you can drive impact, prove the value of marketing through data science and lead with confidence.

From A/B testing to customer acquisition strategies, ExperiMENTAL delivers actionable conversations on how to think critically, test boldly and grow with clarity.

New episodes every second Thursday on Apple Podcasts, Spotify, and YouTube.