The East24 Company

We're a homegrown Indian sunscreen brand bringing sun protection to everyone — from delivery riders to office workers, farmers to founders.
This channel is where sun meets story:
✦ Real Indians sharing their relationship with the sun
✦ Skincare education rooted in Indian climates and skin
✦ Behind-the-scenes of building India's most inclusive sun care brand
✦ Community voices, honest reviews, and lived experiences
Because sun care isn't a privilege. It's for all of us.