The Customer Experience Lab

Harness the power of behavioural science in marketing.
This channel is all about creating better experiences and building stronger relationships, by understanding how people really think, feel and behave.

Hosted by Si Elliott, author of Customer Experience Thinking and founder of Fabricx, we explore customer experience through the lens of behavioural science, psychology and real-world practice. Si brings over 20 years’ experience working with brands and businesses, and serves as a guest lecturer and advisor to leading UK universities.

Expect practical, thought-provoking insights you can actually apply. Whether you’re a founder, marketer, customer experience professional, or simply curious about what drives human behaviour.

🧠 Behavioural science and human behaviour
💡 Smarter thinking about experiences and relationships
❤️ Putting the human touch back at the heart of customer experience

Subscribe to rethink how you connect, communicate and build meaningful relationships.