The Blast Squad

My business didn’t start with a business plan or funding.
It started with a name.
B — Bella
L — Leatitia
A — Anelda
S — Sindy
T — Timira
My four daughters… and me.
Every time you see The Blast Squad, you’re seeing my family.
Every brand we build carries a piece of who we are —
five women who refuse to give up.

*Why I started
I spent years as a Personal Assistant to the CEO of a world-leading five-star hotel.
I learned excellence. Standards. Consistency.
Then life happened…
I lost everything.
And suddenly, I had four daughters watching me —
waiting to see what I would do next.
I could have stayed down.
But I chose to build.

*What drives me
Five names.
B. L. A. S. T.
They are my reason.
They are why I show up.
They are why every brand I build gets my absolute best.
Because I know…
they are watching.

If you want a brand that speaks before you do — let’s connect.
📲 +27 81 828 2300
The Blast Squad
The Blast Impact Foundation
The Geeks