Texbies

Stay Alive, don't text, don't scroll while on the road, Don't become a Texbie.

Campaign Overview
Texbies is a creative, pop-culture-driven public safety campaign with a clear mission: “Stay Alive, Don’t Text and Drive.” The campaign uses humor, irreverence, and a zombie-themed aesthetic to make the message of distracted driving prevention both memorable and culturally relevant. Texbies aims to transform a serious safety issue into a movement that’s cool, impossible to ignore, and resonates with audiences who are typically hard to reach with traditional PSAs.
Core Message
Primary Slogan: “Stay Alive, Don’t Text, Don't Scroll while on the Road. don't become a Texbie.🧟
Alternate Messaging: “Don’t Scroll and Drive.”
Approach: Use of cheeky, bold, and humorous language to cut through the noise and make safety advocacy genuinely engaging.