Dan Taylor — AI marketing performance

Google is not the only way people find you. AI answers are not the only new surface. This channel covers both: how brands get chosen in Google and in ChatGPT, Gemini, and AI Overviews — and how the same job works on Baidu, Naver, Yandex, Cốc Cốc, Seznam, and the rest of the world.

I’m Dan Taylor. Partner at SALT.agency. Founder and editor of International Search Insights.

I make two kinds of video:

# Performance — demand, measurement, and what to tell a board when the click never happens
# Markets — what actually changed this week in Google and in the engines ISI covers
# Commentary and takes from an experience marketing professional

Not citation vanity. Not “GEO for one country.” Chosen, accurate, measurable — wherever the customer decides.

https://salt.agency
https://readisi.com
https://www.linkedin.com/in/danielrwtaylor/

If your board talks ChatGPT and your revenue is Korea, China, or MENA, the scoreboard is Naver, Baidu, ERNIE, local answer engines.