System1 Group

System1 is The Creative Effectiveness Platform that harnesses the power of emotion to drive growth for the world's leading brands. ​  

Our Test Your Ad (TYA) and Test Your Innovation (TYI) solutions quickly predict the short- and long-term commercial potential of ads and ideas, giving marketers confidence that their creative concepts will resonate with consumers and drive profitable commercial growth.  Complementing TYA and TYI is Test Your Brand (TYB), which measures the impact of ads and ideas on brand health.  ​  

With a database of over 100,000 ads, System1 allows brands to compare their ads against competitors, and System1’s expert guidance helps brands improve the effectiveness of ads and ideas. ​  

System1 was founded in 2000 and has operations in Europe, North America, Brazil, Singapore, and Australia. ​For more information, visit system1group.com or follow us @System1 on LinkedIn.