Sustainable Fashion Friend

Fashion Supply Chain Investigator 🔍

Hi, I'm Abby a.k.a. Sustainable Fashion Friend. I have a master’s degree in sustainable business and innovation and have spent years researching sustainability and supply chains within the fashion industry. I also advise brands and clients on how to integrate sustainability practices into their products and marketing in a way that is accurate, responsible, and not just greenwashing.

My work focuses on helping people understand how clothing is actually made, how global supply chains function, and where marketing narratives often fall apart when they are not backed by real practices.