GOOD LIFT | Philosophy of Strength

GOOD LIFT | Philosophy of Strength video channel, powered by the Strongman.by portal, is a major documentary project dedicated to powerlifters and the athletic culture in Belarus.

The project is authored and produced by Aleksandr Martynenko — Master of Sports in Powerlifting, reigning national champion and record holder, sports photographer, and fine art photographer.

The project aims to expose the hidden internal drama of the platform, away from the ordinary eye. This channel features philosophical interviews with the legends of Belarusian strength sports and promising newcomers, alongside exclusive behind-the-scenes looks at the creation of the "Odyssey of Strength" conceptual art project.