Story Markets by Xabier Iglesias

Behind every great story, there's a business.

How does a free-to-play video game become a global esports empire? Why are microdramas transforming the entertainment industry? How do fictional characters, creators, and digital platforms generate billions?

Welcome to Story Markets, a channel exploring the business of storytelling and the economics of entertainment.

From video games, anime, manga, and streaming to esports, virtual idols, artificial intelligence, and the creator economy, we uncover the strategies, business models, and technologies shaping the future of creative industries.

Through research-driven video essays, we connect culture, creativity, technology, and business to understand not just what we watch, play, and consume — but why it matters and how it makes money.

Created by Xabier Iglesias, digital entrepreneur exploring the intersection of creativity, technology, and emerging business models.

Subscribe to discover the business behind the stories.