Storefront Experiments

Real stores. Real checks. Clear next steps.

Follow real Shopify builds, AI-assisted audits and the fixes that come next. I test product pages, mobile layouts, language switching, shipping and carts, then verify AI suggestions against what the store actually shows.

Our first case is ERVALO, a Finnish ecommerce project developing its MOVE and CARE collections. Watch the full walkthroughs, get individual findings in Shorts, and follow the retests as the store evolves.

Each video separates observed facts from open questions. Sales and conversion results are shared only when measured.

Start with the ERVALO pre-launch audit and subscribe for the next experiment.