Lori Tyler | SparkPoint Marketing

Welcome to SparkPoint Marketing, the channel for B2B marketers who want to stop reacting and start leading. 

I’m Lori Tyler, a global CMO with more than 25 years of experience building strategy-first marketing engines. After decades of watching talented marketers drown in tactics, I created SparkPoint Marketing to share the strategic frameworks I’ve developed and make them accessible and repeatable.

You'll learn how to:
• Build marketing strategies that ladder up to business goals
• Move from scattered execution to structured decision-making
• Translate marketing activity into executive-level impact
• Drive alignment and growth, while earning the respect you deserve 

Everything you’ll find here is grounded in my proprietary Ladder Up Method,™ a strategic framework that guides marketers  and creates alignment between business goals and marketing execution. 

👉 Learn more and access tools at sparkpointmarketing.pro