SouthMad3

Welcome to the official YouTube channel of Southmad3

A rising hip-hop artist from Charlotte, North Carolina, representing Winston-Salem State University (WSSU) and the new wave of North Carolina rap. Known for immersive, relatable music and hard-hitting freestyles, Southmad3 blends modern drill energy with authentic underground storytelling and sharp lyricism.

From high-quality visualizers to raw freestyle performances, every drop captures hunger, confidence, and real-life perspective. As part of the growing Charlotte hip-hop scene, Southmad3 delivers consistent releases built for replay value and true rap fans.

If you’re searching for new hip-hop music, underground rap, Charlotte drill,  an independent artist on the rise, A&R, playlist curator, blogger, or hip-hop fan searching for the next breakout artist from North Carolina, you’re in the right place. Subscribe for official music videos, freestyles, and exclusive content from one of the 704’s emerging voices.