Sikhana - Luxury Retail with a purpose

Sikhana means to educate in 'Urdu', I firmly believe that you can make a commercially viable business whilst also giving back to society and playing an active role to make changes narratives. 

As a Muslim British Pakistani female entrepreneur I have spent the last few years trying to do this via experiential holidays in Pakistan with my business Xperience Pakistan and more recently my luxury lifestyle brand Sikhana, which has been my Covid baby.

On this channel I take you through behind the scenes, my challenges, why it is important to me but most importantly use this platform to dispel some of the misconceptions which exist around the muslim world.

As a mum of 3 boys, whose taken her boys through the 11 plus, spent 15 years in the corporate world working on branding & consumer insights and now the last 5.5 years as an entrepreneur I also want to use this channel to share some of the knowledge I have gained along the way, hence the name Sikhana.