Side Eye 😒 in the City

In Side-Eye in the City, Nic takes the Side-Eye Society outside and into the streets to spotlight people creating their own lanes.

From beauty professionals and entrepreneurs to creatives building brands from the ground up — we’re clocking the real hustle behind the highlight reels.

Because success isn’t just aesthetic…

it’s strategy, sacrifice, and a lot of late nights.

Welcome to Side-Eye in the City
Where we clock the grind behind the glow. 😏

New episodes of Side-Eye in the City drop regularly on Side-Eye Society.

Subscribe and join the Society 👀