Sedge Beswick

Hello, Hi - If you’re tired of glossy advice that ignores real life, you’re in the right place.

I’m Sedge Beswick. I was hire #1 in social at ASOS, founded, scaled and exited an influencer marketing agency, and have worked with the likes of Nike, eBay, Red Bull and the LVMH Group. I’ve sat on all sides of the table; in-house and agency, founder and advisor and I know how different those realities can be.

I’m not interested in hype or hot takes. I’m interested in what actually works, and at what cost. Expect straight-talking strategy and lived experience from a career spent figuring it out. If you’re building something - a business, a brand, or a career - you’re in the right place.

New videos every Wednesday 🎥