Sachin Boss

YouTube uses several different ranking factors to rank videos and channels. But when it comes to ranking your channel in YouTube, YouTube puts a lot of weight on the terms you use in your Channel Description.

So think of terms that people would type into YouTube to find your channel. Then, sprinkle those into your Channel Description.

For example, The Backlinko YouTube Channel uses several different terms that people might use to find channels related to SEO and content marketing.

Many YouTubers make their Channel Description about them. For example, their description might sound something like: “My channel is all about my favorite TV shows. I tell you what I think of each and every episode”.

For some personal brands with a large following, this approach makes sense.

However, for most channels, it’s important to demonstrate the benefit someone will get from watching your videos.

For example, the first sentence of the Vox YouTube channel description clearly communicates what watch