Stay Winning C-Roc

Stay Winning C is a Vietnamese-American entrepreneur & Bay Area pioneer.

In 98 at 17 years old he released the EP “Young Viet Vet.” The project became the earliest documented professionally manufactured Vietnamese-American rap cassette release out the Bay.

His sound blended Bay Area influence, storytelling, ambition, loyalty & cultural pride during times with little Vietnamese representation in hip-hop.

Over the years Stay Winning C continued evolving independently through music & business. He later expanded Stay Winning into a respected streetwear brand retail boutique.

His collaborations w/ Thai VG, Wowy, Lil Wuyn, Hustlang Robber, Heily, Vsoul & PJN Boys connected Vietnamese American hip-hop worldwide.

Recent releases “Mấy Anh Em” & “Trap House” introduced him to new listeners globally. His records earned millions of streams across digital platforms.

Decades after his first cassette release C-Roc remains active as both an artist & entrepreneur.