Society for Health Care Strategy and Market Development (SHSMD)

The Society for Health Care Strategy & Market Development (SHSMD), a professional membership group of the American Hospital Association, is the largest and most prominent voice and resource for health care strategists, planners, marketers, and communications and public relations professionals nationwide. SHSMD is committed to helping its members meet the future with greater knowledge and opportunity as their organizations work to improve the health status and quality of life in their communities.

SHSMD serves more than 3,700 members—professionals who work in all sectors of health care, including hospitals and health systems, physician groups, consulting firms, advertising and public relations agencies, and service providers.