Rum-Line

Rum Line isn't just a brand—it's a way of life.

At Rum Line, we sell books, gear, adventure, and a healthy dose of island-inspired know-how. But more than that, we celebrate the journey—the winding, unpredictable, and often beautiful path that life takes us on.

Founded by retired Coast Guard rescue swimmer, adventurer, and author Gerald Hoover, Rum Line was born from a simple truth: life rarely travels in a straight line. We make plans, set goals, and chart our course believing we know where we're headed. Then life happens. Storms come. Opportunities appear. Doors close. New adventures begin. Somehow, we always end up exactly where we're supposed to be.

That's the Rum Line Life.