Rooted in Retail Podcast

Welcome to Rooted in Retail, the go-to podcast for independent retailers who want to grow, adapt, and thrive. Whether you run a gift shop, toy store, jewelry boutique, garden center, or pet store, this show is packed with real advice from real retailers.

Hosted by Crystal Vilkaitis, known as The Wolf of Main Street, you’ll hear practical strategies, inspiring stories, and insider tips that help local stores succeed in today’s competitive landscape.

Subscribe and listen on your favorite podcast platform!