Rodika Goreea

This space is for anyone who has started their fashion brand, or is thinking about starting one but isn’t sure where or how to begin. 

Here, I share tips on building your fashion business from a real, practical perspective: not tutorials on pattern making or sewing (there are plenty of those), and not marketing or social media strategies ( there are plenty of those too) but the hands-on, behind-the-scenes side of manufacturing, operations, and strategy.

I share insights from real experience: both as a brand owner and a manufacturer. I’ve worked with over 200 clients and I have my own brand as well, so everything here comes from seeing what works for small and start up brands (and what doesn’t) in the real world.

If you’re creating something of your own and want honest, realistic advice to help you navigate the journey, you’re in the right place.