Roberto Zirate "El Pechereque"

I’m Roberto Zirate “El Pechereque,” Artistic Director and Programming Director of La Poderosa, La Que Te Gusta, with more than three decades of experience in radio in Mexico and the United States.

In 2021, I received the Micrófono de Oro Award from the National Association of Mexican Broadcasters, in recognition of my career as a radio personality and music programmer. My career has been closely connected to artistic direction, music programming, and, above all, my passion for Regional Mexican Music and Mexican Music.

On this channel, you’ll find exclusive interviews with some of the biggest artists and groups in Regional Mexican Music, stories behind the songs, personal anecdotes, backstage moments, concert and event coverage, encounters with artists, and experiences I’ve lived throughout my career.

I’m Roberto Zirate “El Pechereque.” Welcome to my story, my radio, and my passion for Mexican music.