TV Commercial Reviews

How can I criticize the products of a profession as a layman? I am neither a critic, nor an esthete, nor a humanist, nor a journalist. And not even an advertising professional. But I am the target audience. The thing clicks with me. I watch, listen, read. And I'm more or less "manipulating" so to speak. So I will set up a layman's system of criteria, and the advertisements can come. As you can imagine, professionals will find it amusing. And?
János Gereb