ReducingSAD

The international campaign for Reducing Stress, Anxiety & Depression.
ReducingSAD is a campaign to research and develop a different approach to lifetime mental wellbeing.
SAD – Stress, Anxiety and Depression – is on the rise, globally. In fact, SAD is a big problem.
We don’t just want to help people get better. We want to give everyone the tools to prevent SAD developing in the first place.

Why “SAD”?
Our “SAD” isn’t Seasonal Affective Disorder – it’s Stress, Anxiety and Depression – something that happens at any time of year.
And the other “SAD” – Seasonal Affective Disorder – coincidentally is a form of our “SAD”: Stress, Anxiety and Depression.

SAD is a massive emotional and financial burden that can both ruin and curtail lives.

ReducingSAD advocates the provision of preventative mental healthcare. We are taking direct action by researching and developing a preventative approach.