RSPCA Assured

RSPCA Assured is the RSPCA's farm animal welfare and food labelling scheme. We are a not-for-profit charity and dedicated solely to improving the lives of farmed animals.

Millions of people around the world recognise that a lower consumption of meat, fish and dairy brings health benefits and a cleaner world. We’re encouraging people who choose to eat meat to choose higher welfare ingredients to support farmers who are committed to providing higher welfare standards and better lives for their animals. 

The RSPCA Assured label on products makes it easy to spot products from animals that have come from high welfare farms and we aim to give you the consumer an ethical choice, so look for our logo on products and menus across the UK.

To learn about our assurance scheme, what higher welfare actually means and what we do, subscribe and watch our videos!