Pure Effect 

Join us reducing global laundry! Pure Effect introduces the next generation of garment care and cleaning based on biotechnology, i.e.an active bacterial culture of Bacillus Subtilis biologically degrading dirt and odor. Hang your garments, spray them with our mists and repeat whenever necessary. Saving lots of energy, water, fibers and emissions. Not to mention time and money you save, and the non-washables you can refresh and extend the lifetime of. Let´s go circular, skip washing.

For all of us who love good bacteria. Est. 2015.