Pulp+Wire Brand Alchemist Podcast

The Brand Alchemist is a CPG branding podcast exploring what makes the world’s most sought-after food, beverage, and wellness brands tick, trip, and triumph.

Hosted by Taja Dockendorf, Founder and Chief Creative Director of Pulp+Wire—an award-winning CPG branding, packaging design, marketing, and web agency—each episode goes behind the brand with founders, CEOs, and industry innovators shaping what’s next.

With 20+ years in CPG brand strategy and creative leadership, Taja dives into branding, packaging design, retail, marketing, innovation, entrepreneurship, and the pivotal decisions behind building brands consumers love.

Pulp+Wire specializes in strategy, branding, packaging, and web design for emerging and established food, beverage, wellness, supplement, and pet brands.

Real brands. Real founders. Smart strategy. A little alchemy.